We offer end-to-end services in Online Primary Market Research, as shown in the figure below

Survey Design:

Typically our client provides us the final version of the survey questionnaire. However, we are capable of taking a questionnaire draft from the client, enhancing the design and making it suitable for programming.

Survey Programming:

	Programmed using State-of-the-art survey tool
	Advanced branching, piping features and skip pattern programming.
	Exhaustive testing : “use” and “misuse” cases

Panel Acquisition:

We partner with leading panels houses to acquire survey respondent lists based on the demographic profile of the respondent pre determined by the client.

Telephonic Recruitment:

We engage in telephonic recruitment to acquire the email id of participants and also to invite them to take the survey online. This additional process step has enabled us to significantly improve survey response rates.

Email Invitations:

We have the capability to broadcast large chunks of survey invitation emails to participants.

Online Survey Hosting

The survey is hosted on our site and we provide the client with a status monitoring tool to keep track of the survey progress.

Data Collection

We have the capability to collect interim data and provide it to client if desired

Data Preparation

	Removing outliers
	Checking missing value
	Identification and removal of duplicated records
	Identification and tagging of similar records
	Removal of spurious and invalid records
	Removal of obsolete data

Data Analysis

	Basic Analysis: Cross Tabulations with Frequency tables and Statistical significance testing, Correlation Analysis, Bivariate and Multivariate Analysis
	Advanced Analytics: Regression Analysis, Factor Analysis, Clustering, Perceptual Maps
	Coding of Open-ended questions

Reporting

	Summary report drafted in PPT, PDF or WORD
	Excel Charts, Pivot Tables
	Cross Tabs
	Raw Data: in any format namely ASCII, CSV, XML, SPSS, EXCEL
	Coded Open Ends

Client Engagement and Delivery Process:

RuVega’s relationship with the client is completely based on trust. Before engaging a client we first demonstrate our capabilities and the quality of our work through a pilot project, which is a smaller scale version of a typical research project. Once we are approved, we engage the client till hand off, strictly adhering to Non Disclosure and Confidentility agreements made with the client.

RuVega’s delivery process starts with a survey questionnaire draft handed over by the client. During every step in research execution we continuously update the client with the status of the project and are extremely transparent in our communication with the client with regards to obtaining information or seeking approval before making any changes to the process.

To learn more about our services and pricing please write to info@ruvega.com